
Dear Customer,
When you purchase a diamond or any piece of jewelry from Christopher’s
Fine Jewelry, you get much more than a beautiful piece of jewelry from an Iowa jewelry store you get a memory that lasts a lifetime. Since we opened our doors in 1980, our main objective has been to offer our valued customers the best quality products and services at the lowest possible prices.
While most stores buy their jewelry already assembled from manufacturers, Christopher’s buys the individual mountings, components and gem stones individually from the best sources in the country and assembles them locally at their Iowa jewelry store. This process cuts out several “middle men” in the distribution process.
In addition, our overhead and operational costs are substantially lower than the chain stores, department stores and other Iowa jewelry stores. You don’t pay outrageous mark-ups to compensate for expensive mall rent, corporate offices and executives, and high commissions for sales staff. All this allows us to offer the best quality jewelry at prices far below the competitions best sales prices. No phony sales or hype – just good honest value, every day. So, when you’re in the market to make a special purchase, give Christopher’s Fine Jewelry a try. Your satisfaction is our goal.
Sincerely,
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Christopher and Irene Seuntjens
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Brief History

On April 1, 1980 Chris Seuntjens opened a small coin shop in Ankeny, Iowa called Coin World. The primary business was buying and selling rare coins, gold and silver bullion. The gold and silver market was very hot at the time, and many people were cashing in their used jewelry. After some time, Chris began having some of the more unique jewelry re-furbished and began selling them retail and wholesale. Over the years as the business grew, the name changed to Christopher’s Coin Works and Fine Jewelry and eventually Christopher’s Fine Jewelry and Rare Coins, Ltd. And is now located at 3427 Merle Hay Road in Des Moines.
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From day one, the company motto has been the golden rule:
Treat customers the way we would like to be treated.
Be courteous and respectful.

As is the nature of the coin business, Christopher’s has always done a substantial business in wholesale jewelry along with retail. A full time salesman for Christopher’s is on the road traveling throughout Iowa and surrounding states selling jewelry to other stores. Wholesale jewelry sales make up about 50% of Christopher’s Iowa jewelry store division.
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Why Buy Jewelry From Christopher's
- We offer top quality products at a fair price!
- Certified loose diamonds with laser inscriptions
- Gold and platinum engagement sets
- Wedding bands
- Custom design / remounting
- Free prong and stone inspection
- Locally owned Iowa jewelry store
- Ladies and Gents colored stone and diamond rings – over 1,000 in stock!
- Diamond and colored stone pendants, earrings and bracelets
- Anniversary rings
- Lifetime warranty against any manufacturing defects on new jewelry
- Estate and previously owned jewelry
- 14k white and yellow gold chains and bracelets – sold by weight
- Sterling silver jewelry – sold by weight
- Seiko and Pulsar watches with a 3 year warranty and free replacement batteries for life!
- Guaranteed repair service – most done in 3-5 business days or less
- Free ultra-sonic cleaning
- Layaway – 6 months, no interest, 20% down (in-stock items only)
- Financing - 6 months, no interest through Wells Fargo Financing - Christopher's Credit Card
- Insurance Appraisals
- We buy or take trade-ins on used jewelry
- Front door parking
- You don’t pay for mall overhead or multi-million dollar buildings
- No corporate overhead to pay
- Best price everyday. You don’t have to wait for a sale.
- No high pressure - commissioned sales people
WE WORK HARD TO BE COMPETITIVE AND EARN YOUR BUSINESS!



